How do you update the concept of pocket money in an increasingly cashless world? Introducing Clever Kash, the world's first cashless moneybox. It syncs with ASB's mobile banking app, so parents can use it to add or deduct pocket money while teaching kids about the value of money in a digital world.
Why an elephant? In 1964 elephants became ASB's key advertising symbol and they launched an elephant-shaped moneybox to encourage good savings habits in kids, as an elephant never forgets. They ran a naming competition for the original moneybox and a schoolgirl came up with the name Kashin. Kashin is a play on the words “cash in” but it also means compassionate in Hindi.
Clever Kash was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.
Agency: Saatchi & Saatchi