A film and OOH campaign for Irish Telco, Eircom’s new online music service in 2010 - MusicHub - that tapped into the ‘sleeveface phenomenon’ that was growing with the rise of social platforms like Facebook and the ‘all new’ Instagram.

MusicHub was a site where you could stream and download tracks at a fraction of the cost of iTunes if you were an Eircom customer, predating the Spotify boom.

Client: Eircom
Agency: Chemistry